The TelcoBridges team is in Barcelona for Mobile World Congress 2018. You can find Michal Boltz and Alan Percy at the Canadian Pavilion in Hall 7. Click here for a meeting to learn more about FreeSBC, our new freemium carrier grade cloud session border controller.
At ITEXPO 2018 we recorded a podcast with Telecom Reseller where we talked about the evolution of SBC’s both technical and business model. You can listen to it here:
Thank you Gary Audin!
By Alan Percy, Senior Director of Product Marketing
Migrating communications applications to the cloud is much more than a technical challenge for service providers and enterprises. The challenge of the cloud is fundamentally based on a significant shift in business model.
In the past, Gateways and SBCs have been sold as network appliances. Sold using a CAPEX model + maintenance business model that burdens the service provider with a significant up-front expenditure, irrespective of the anticipated customer traffic or usage. Meanwhile, cloud and web applications have long since adopted a completely different business model, basing the cost of software on the actual usage (aka “consumption pricing”). Usage-based pricing allows new services to be created and launched with little up-front costs, allowing for the development of a user/subscriber community while the underlying infrastructure grows to meet the demand. “Pay as you grow” is the norm with web applications. For communications applications to meet the needs of a new generation, the software and infrastructure needed to implement the new services will have to adopt a “pay as you grow” business model too.
While some of the legacy network equipment providers (NEPs) have made noise about offering subscription pricing for their software, few (if any) have truly taken the plunge to offering real consumption based pricing on public cloud offerings. So, what’s the issue?
Revenue Deferral – the nature of “pay as you grow” is a benefit to the service provider, but a real and significant hurdle for the NEP. Instead of getting paid the bulk of the cost at the beginning, service providers can postpone paying for network functions until they are used. This can significantly disrupt revenue streams for the NEPs and their sales teams that depend on large up-front payments to meet quota and revenue targets. It’s just easier to keep selling the old way.
How do we disrupt the status-quo?
This is the motivation behind the bold move made by TelcoBridges this last fall to offer their session border controller software to the market at no cost. Offered under the brand FreeSBC, the company sees their session border controller as a means to accelerate new applications and ideas. The FreeSBC session border controller is a cloud-ready software package that can provide essential security, interoperability and traffic management features. All the basics are there. By offering optional paid support and enhanced features, TelcoBridges can monetize large-scale and commercial deployments. TelcoBridges also extends the capabilities with TB Analytics traffic analysis and diagnostic tools that are needed as the subscriber usage grows. With this strategy, FreeSBC meets the needs of the “pay as you grow” business model that is coveted by emerging applications.
Interested in learning more? We hosted a live question-and-answer style webinar with Marc St-Onge, Sales Director with TelcoBridges on February 20th, digging into the “whys and what’s” behind FreeSBC. You can view a recording of the event here: http://www2.telcobridges.com/FreeSBCWebinarLanding
With well over 2,000,000 FreeSBC session licenses issued in the last few months, TelcoBridges must be on to something.
Going to ITEXPO February 13-16? Book a meeting with us! We can tell you all about FreeSBC, our new freemium carrier grade cloud SBC.
For 2017 TelcoBridges’ free training for its Tmedia and Tsbc products is now available through a new eLearning platform that blends self-paced learning with a live instructor-led virtual classroom.
The eLearning platform provides users with more course choices as well as timing options so that users can fit training into their busy schedules.
Register for a course in 4 easy steps:
1. Go to https://academy-telcobridges.talentlms.com
2. Signup for your account
3. Login once your account is activated by a TelcoBridges instructor
4. Start your course and follow the instructions to register to an instructor-led session
For more info watch the TelcoBridges eLearning Tutorial video here.
A compelling facet of our Tctrl software is its unique programmable routing script, part of what is considered one of the best call routing engines in the industry. Tctrl currently powers our Tmedia Gateways and our TSBC5000 Session Border Controller. We asked Sylvain, one of our engineers, to explain.
Customers often ask us about High Availability (HA), for example, how our TelcoBridges Tsbc session border controllers and Tmedia gateways implement this mission critical function. We asked Sylvain, one of our engineers, to explain.
One of the advantages of the TelcoBridges Tsbc session border controller is the way we handle SIP-I to SIP communications with our proprietary technology. We asked Sylvain, one of our engineers, to explain.
One of the advantages of the TelcoBridges Tmedia Gateway is that it is both a media gateway AND signaling gateway in one! We asked Sylvain, one of our engineers, to explain.